NEWARK, Del, Dec. 19, 2023 (GLOBE NEWSWIRE) -- The artificial flower market is expected to be valued at US$ 3,146.0 million in 2024. For 2023, the valuation was marked at US$ 2,987.7 million. The market is projected to progress from 2024 to 2034, with a CAGR of 5.5%. By 2034, the market value is forecast to reach US$ 5,373.9 million.
The demand for artificial flowers is propelled as the product emerges as an alternative to the real flower. Manufacturers are leveraging existing technology to manufacture fake flowers that mimic the original ones. Scented artificial flowers are also being produced to combat the drawback of fake flowers having no smell as opposed to the real thing.
Artificial flower demand is accelerated as interior trends catch on in both residences and commercial spaces. Home décor is emerging as a significant trend, particularly in urban areas, with home renovations spurring people to decorate homes. Artificial flowers are also being used in commercial spaces as decorations. Weddings have emerged as a prominent source of sale for faux flowers.
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Artificial flowers face the challenge of overcoming customer inclination toward real flowers. Customers prefer real flowers for the freshness they add to settings as well as the smell they provide. Real flowers are also dominant in areas where artificial flowers have not yet penetrated significantly. The cost of artificial flowers is also a worry, though manufacturers are making cheap flowers that appeal to the price-conscious.
“Artificial flowers are becoming a prominent part of social events. Fake flowers arranged in bouquets, garlands, and other arrangements are being used for gifts, awards, and other purposes. Small quantities of artificial flowers are also benefitting from the rising gift culture. Thus, the use of artificial flowers for social occasions as well as gifts presents opportunities in the market”, says Sneha Verghese, Senior Consultant for Consumer Goods and Products at Future Market Insights
Key Takeaways from the Artificial Flower Market
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Competition Analysis of the Artificial Flower Market
Technology is being sought to help design as well as add smells to artificial flowers. Offering the product at discounted prices is a common strategy among market players. Market players are positioning artificial flowers as a clear-cut competition to real flowers.
Key Companies in the Artificial Flower Market
Recent Developments:
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Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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