“Alibaba international station town” phenomenon: Jining machinery and equipment industry belt overseas expansion speed.

According to the platform data, this year, the mechanical equipment manufacturing industry as a representative of the emerging industries have been through the cross-border e-commerce platform to promote online seafaring, quickly open the overseas market.

According to the platform data, this year, the mechanical equipment manufacturing industry as a representative of the emerging industries have been through the cross-border e-commerce platform to promote online seafaring, quickly open the overseas market.

On the Ali international station, half of the 10 industries with the highest growth rate in online turnover in the first half of the year are related to machinery and equipment and construction building materials. Especially in the engineering machinery industry, the star of the hot products, like excavators, loaders, drilling rigs, etc., in Ali international station on the online turnover growth rate of more than 50%.

It is noteworthy that the current global trade is in a new round of outbreak, which has contributed to the construction machinery and other emerging industries in the cross-border e-commerce platform in the transaction volume of significant growth. Domestically, Jining, Shandong Province, as a nationally recognized machinery and equipment industry, many companies are flocking to Ali International Station to seek overseas business opportunities, the formation of the “international station town” of the industrial zone cluster development phenomenon.

Manufacturing equipment on the cross-border e-commerce road.

China's current excavator market shows a trend of domestic brands continue to rise in market share, many companies in the domestic and international markets are performing well. Ali International Station Jining regional head Guo Zhengkui told reporters that machinery and other emerging industries online export rapid growth began last year, this year and last year's rapid growth on the basis of maintaining a high growth rate.

The reason behind this is: Southeast Asia, the Middle East and other markets have opened a wave of infrastructure, China's infrastructure capacity has a huge demand; and in Europe and the United States market, China's machinery is more in the traditional use of machinery outside of the scene, to find a more diversified application: due to the convenience of online purchasing, many farms have also begun to purchase through the Ali International Station small excavators, which makes the product line more rich in China's machinery and equipment enterprises have brought a new This makes Chinese machinery and equipment enterprises with a richer product line bring new breakthroughs.

In the Jining industrial belt, more enterprises are actively laying out their overseas markets. According to Guo Zhengkui, Jining, as one of China's six major construction machinery industry bases, has shown high growth rates in recent years. This growth is mainly due to the strong performance of its mainstream products - small excavators (commonly known as “mini-excavators”). These products are now very popular in the market and are in high demand. Jining has successfully seized two key dividend periods in the construction machinery field: the product dividend period, i.e. the rapid growth in demand for mini excavators; and the industry dividend period, i.e. the rapid development of the entire construction machinery industry. As a result, Jining has achieved remarkable success in the domestic and international markets by virtue of its advantages in mini excavator products.