The actual hammer, really strong digging technology! Shandong uses excavators to “dig and dig” in overseas markets.

Nowadays, excavators made in Shandong are not only active across the country, but also sell well overseas, becoming an important sample of China's manufacturing overseas.

 

Excavator technology which is strong, Shandong, China to find Lanxiang.

Actor Tang Guoqiang for Lanxiang endorsement of this advertising slogan, has long been spread throughout the north and south of the river. In fact, Shandong is not only the vocational and technical training of excavators, as a major province of equipment manufacturing, it is also an important origin of excavators with a developed industrial chain.

Eyes on the data show that as of mid-April last year, the national survival in the business scope of registered enterprises with “excavator” more than 38,000, of which the number of excavator-related enterprises in Shandong is more, in the country accounted for 15.68%.

Nowadays, excavators made in Shandong are not only active in all parts of the country, but also sell well overseas, becoming an important sample of China's manufacturing overseas.

 

01.

Excavators and other engineering equipment as the representative of the equipment manufacturing industry, is the cornerstone of the manufacturing industry, known as the “mother of industry”, its level of development is directly related to the comprehensive strength of the manufacturing industry.

In a long time, China's engineering equipment, are in a state of being necked. Even the excavator such as the application of a very wide range of big country heavy equipment, but also once by foreign brands, the vast majority of the market share and core technology, are mastered in Japan's Hitachi and Komatsu, the United States of America, Carter and other brands in the hands.
Through the introduction, digestion, absorption and re-innovation, since 2011, Chinese enterprises have realized the localization of hydraulic components, overcome the technical difficulties, the excavator's domestic substitution began to accelerate, the excavator industry began to usher in the outbreak.

In 2022, China's excavator production reached 307,000 units, ranking first in the world. At the same time as the industry's rapid development, domestic excavators not only regained market share from the hands of foreign brands, but also opened up sales and exported overseas. Among them, last year's annual export volume, more than 100,000 units.

And from the geographical distribution point of view, to equipment manufacturing industry in Shandong, became the excavator industry's high ground.

In Jinan, Shandong, Lingong Heavy Machinery, a wholly owned subsidiary of Lingong Group, released two years ago, ME105 and ME130 two large mining excavators, to achieve a 100-ton excavator technology breakthroughs, to achieve the “far ahead”.

In Qingdao, Shandong, Weichai (Qingdao) intelligent heavy manufacturing center project was formally completed and put into operation, with a total investment of 10.37 billion yuan, is expected to achieve an annual output of various types of large-scale high-end intelligent excavators, mining machines 23,000 units, annual output value of 15 billion yuan.

In Jining, Shandong, excavators are more famous. In the previous two years, Taobao selected the top ten industrial zone, Jining small excavator industrial zone successfully selected, behind this is the mountain push, Komatsu and other construction machinery brands, in the excavator industry to do bigger and stronger, “made in Jining” excavators and even landed on the e-commerce platform, exported to overseas... ...

 

In the field of excavators, made in Shandong is polishing the Made in China business card.

 

 

02.

From road building, bridge building, to demolition, water conservancy projects, almost all the figure of the excavator. Excavators are widely used, and infrastructure, real estate and other industries are closely linked to the production and sales of excavators, but also become a barometer to observe the economic performance.

In recent years, China's new infrastructure in full swing, Europe and the United States, Southeast Asia and even Africa and other regions, also began to increase infrastructure investment and mineral extraction efforts, the demand for excavators is rising, driving the accelerated development of related industries.

Eyes on the data show that 38,000 excavator companies, 51.6% of the time between the establishment of 1 to 5 years, the rapid development of the industry can be seen.

In the market cake bigger and bigger at the same time, the excavator industry gradually towards segmentation. From the mountain mining with large excavators, to repair farmland with small excavators, differentiated demand, derived from different segments of the market, for the brand provides the opportunity to grow stronger.

For example, in the Jining mini excavator industry belt mentioned earlier, the mini excavators sold overseas are used by some European and American families to take care of their gardens and farms.

Because of the ease of operation, do not need special training, occupy a small space, and more cost-effective, small excavators, not only in China's rural areas by the popularity, but also opened up the overseas market, selling well in Europe and the United States.

Of course, the market demand spurt, just a premise of the development of domestic excavator industry. Excavators as a representative of the field of construction machinery, itself is highly competitive, there is a certain technical threshold. “Shandong products” can stand out, in the final analysis, or because of the products and technology.

Remote control, unmanned and other intelligent technologies have long been applied to the manufacture of excavators. Shandong Lingong production of small electric excavators, in the power system “oil to electricity” after the total amount of carbon dioxide discharged annually due to operation is zero.

In addition to focusing on R & D and innovation at the technical level, and constantly improve the manufacturing process, Shandong's excavator industry can stand out, but also in the field of equipment manufacturing developed industrial support.

Excavators are not ordinary industrial products, this kind of large-scale construction machinery, more parts and components, highly dependent on the division of labor.

Shandong has all 41 industrial categories, industrial categories are complete, supporting perfect. In the excavator market demand blowout, many equipment manufacturing enterprises can quickly transform, into the excavator industry, the use of mature local supporting, low-cost advantage, based on market demand for rapid organization of production.

Excavators produced in Shandong, can dig all the way to overseas, by no means by chance, it can not be separated from the equipment manufacturing province's strong industrial base support.

 

03.
In recent years, Shandong's high-end equipment manufacturing industry, the rapid development of a number of leading enterprises, these seize the overseas market of Shandong excavator brand, just “Made in Shandong” a microcosm of the sea.

As one of the most complete industrial categories of provinces, in the manufacturing province strategy, more and more local brands in Shandong, such as Haier refrigerators, Hisense TV, Weichai Automobile and so on, they are riding the wave, not only in the domestic market all the way, but also seized the beach overseas, will be made in China in front of the world's consumers.

Now, high-end equipment has become a key area of industrial competition, especially in the trade friction brought about by the neck problem, enhance the ability of independent innovation, the core technology in the hands of the value chain to seize the high-end, the importance of the day.

Shandong in the excavator industry, continue to overcome technical difficulties, to realize the market breakthrough of independent brands, so that excavators and other construction machinery products, most of the dividends of the industry is left at home, but also to let China's manufacturing gradually get rid of the low-end, backward situation.

Shandong Province high-end equipment manufacturing development plan (2018-2025) mentioned that by 2025, the proportion of investment in technology research and development is striving to reach 3.5%, forming a large number of leading domestic and international influential independent technology, products and brands.

After the excavator made in Shandong sells well overseas, in the field of high-end equipment manufacturing, there will be more and more “Shandong products” to seize the overseas market.